ASHER Elbaz - Architectural Design

Multidisciplinary design studio, design, and production, from a small and intimate scale to a public urban scale. 

Over the years, I have carried out many projects in various fields, gaining extensive experience in interior design, architecture, supervision, and working with contractors and professionals. I've won a lot of publications and a few awards.

For intensive urban scale, I arrived after winning a national competition in 2014 for designing the entrance statue to the city of Rishon LeZion. The statue represented the city historically-culturally and was placed in several interchanges at the entrances to the city. Since winning the competition, the studio has expanded and engaged in research and applied intensity in urban space.  Today the studio is involved also in architecture and, interior design | product. The studio is located in the heart of the industrial area, at 29 HaBanai Street in Holon, and operates in a "lean" format of a design boutique; when necessary, consultants and engineers assist it according to the project's needs.

Ph.D. candidate at  Ben-Gurion University - Aesthetics in Urban Planning.

The Academic Institute of Technology Holon (HIT) – B.Sc.T.E in Interior Design

Tel Aviv University – M.A. in history of ideas and philosophy of science 

Lighting Design studies – Senior P.L.S.

In addition to being a designer, since 2003, I have lectured at various education institutions: the College of Technology Teaching, the Avni Institute, and from 2008 at the Institute of Technological Education in Holon - HIT.

Planning the built environment and architecture is not just solving organizational problems in rational, economic, and technological solutions. Planning must be more than that; Emotional, poetic, spiritual, and experiential.




Disclosure

ARCHITECTS and DESIGNERS' COMMISSION POLICY  

In Israel, as in Europe it’s acceptable to pay commissions- brokerage fee, to the architects. The suppliers' aim is to strengthen the relationships between them and the architects that recommend and bring their customers to shop at their stores.

It is important for the suppliers to please the architect so he will continue to come back with his customers. Suppliers see architects and designers as strategic partners, paying them directly can save money in advertising

1.  Direct marketing, without any intermediaries.

2.  Personal relationship with the architects and there clients.

I must avow, in my opinion this act has an healthy capitalistic logic. It is a well known agreement, and is a tacit consent

Some architects and designers include their commissions fee in their quotations. It allows them to bid lower for their services and thus increase the chances to be granted the project. However, there are also some architects that consider this as unacceptable and they are against it as a principle. It means that their bid is usually higher than others. 

Architects' commissions are conducted in two methods:

Commissions from corporate giants – possibility 

Commissions from craftsmen – forbidden

There could be a conflict of interest if the architect receives commission from the craftsmen when he also provides inspection for his work. The craftsman's work for the customer should be done faithfully and professionally, but sometimes for unexpected reasons, the craftsman might fail to carry out his project properly. The architect, who has the experience and understanding to identify failures at work, must attract the craftsman’s attention to those failures.

The craftsman should take this comment in a constructive manner and fix the mistakes, but sometimes the repairs can be too expensive and the craftsman might try to shirk responsibilities for the repairs, and perhaps will even try to divert the blame from himself.  A situation that could lead to a conflict of interest between the client's representation, the project's benefit to the unpleasantness vis-à-vis the contractor giving the commission. Therefore for the benefit of the project, for the benefit of the client and for the benefit of the architect / designer it is not recommended, perhaps even forbidden, to receive commission from the contractor/craftsman.

On the other hand, "big suppliers," design companies, furniture, tools and chiners, that we know from the media (television, radio, newspapers), invest a large amount of money for marketing and promotions. We the designers and architects, are a direct and important mediators between them and the customer. They claim, and I have talked to them openly about it several times, that the brokerage fee is paid from their budget and not at the client's expense. If the customer chooses the supplier independently and buys of his own accord, he can ask for a discount, and try to negotiate the final price.   

I personally can't find any fault with Architects' commission-brokerage fee, especially if it's done openly in front of the customer.



Recommendation


Ronit 30/8/2016

We deliberated a lot about choosing a designer, but after the first encounter with Asher Elbaz, all doubts disappeared. Who accompanied the renovation project of our home professionally and with great patience, with maximum cooperation with the various professionals. In addition Asher gave creative solutions to the various constraints we faced and the problems that arose during the construction.

In planning the project, we took into consideration the wishes and needs of each member of the household and accompanied us in choosing the various items with patience and patience while providing practical advice. The experience of construction, which at first was an oppressive and difficult process, became an experience of renewal thanks to Asher's hearty personality, and the result speaks for itself.

Inbal 19/4/2017

Asher Elbaz created for me the house I had always dreamed of. Is a rare combination of an architect and a talented designer who also knows how to listen to the needs and wishes of his clients. Building a home is always a process accompanied by tension and stress, but thanks to that which was easier. Always accessible to questions and dilemmas. Serious, thorough and standing at times. Highly recommend it.

Adi Madanes, 06/05/2011 12:37

I manage an apartment building in Tel Aviv, I saw a bar Asher designed, I got his details and called ...

What he did from the place, you have to see to understand. The design is clean, simple, yet smart, modern and classic. The reactions from the guests are amazing, and it's great fun. Beyond that, he stood very precisely in the budget and in times.

Interior designer recommended.

Eli Ben harush, 14/01/2009 10:11

I have known Elbaz for several years, during which I carried out several projects with him as a contractor. Which takes care of updated technologies and new building details. I've never met a planner who produces work plans and program updates as quickly as he does. In addition, his implementation plans are clear at a very high level. Strict but practical, often visits the building.
Available at any time. I am always happy to recommend Elbaz to my customers and no one was disappointed.

Most of all Elbaz is a human, supportive, decent person and a fascinating conversation.

Eli Ben Harosh
Isometric Engineering & Contracting Ltd.

Yael, 30/12/2008 16:37

I worked with Asher on a project of 800 square meters, which consisted of architectural design and interior design, I love him as a person and admire him very much as an architect.

I would be happy to detail 09-9552236

Yael

Eyal, 14/01/2009 12:37

Elbaz planned the renovation of the house where I live today, and I warmly recommend it. More than anything else he knows how to listen and it is not simply that everyone with his taste. He is practical and knows what to do within the budget and time that exist. Calm and communicates well. The house came out great and we really changed it, the most important thing is the finish, and everyone who comes in admires. We too. Still.

Ronnie and Andy Carter 26/01/2014

 

highly recommend! Elbaz has created for us an amazing and comfortable apartment that makes us smile every day. He made the renovation process, which is usually very painful, smooth and sometimes even fun.

Asher's knowledge of design and architecture is accompanied by an exceptionally pleasant personality and impressive ability to communicate. He built positive and effective relationships with contractors and professionals (who did not know before the project). He was tuned to our needs and stayed 100% present all along.

The professionals they recommended were excellent and at a reasonable price.

Elbaz is a perfectionist and you can see that he really enjoys maximizing every inch of the house. When we encountered unexpected problems he solved them surprisingly when he turned them into a design and useful element. His technical capabilities are prominent, he continued to maintain relatively small structural changes (and therefore less expensive) but very smart that completely changed the look and functionality of the house.

The end result is a beautiful, inviting, warm and comfortable apartment. Elbaz's design is smart, his supervision effective and impressive, and his presence is pleasant and holds all along.

Dudi Carmi 17/06/2013

Elbaz designed our first floor and basement. We enjoyed working with him, listening to his advice, and seeing how he combines our views with his plans. Elbaz's design is highly praised by friends who see the finished. Highly recommend to work with him both in personal and professional.

Tova Ronen Bazazi 11/03/2013

Asher Elbaz designed our apartment in Kfar Saba for the second time !!!

For the first time a decade ago, we renovated the basement and built a master suite. To this day we receive compliments on the beautiful design, since then we have been working with him on every project.

We really appreciate his opinion, always scored our taste and managed to design the house perfectly with a lot of talent and patience, the renovation we have now passed the living room floor, kitchen and yard is done very high.
As in the old days, Elbaz is also updated in contemporary design, very clear plans, clean and uncompromising design and an open mind. It was fun to work with and we'd love to recommend it warmly !!!!!

We are very satisfied customers.

 

Liat and Tal Hayim, 18/10/2010 21:03

Asher Elbaz designed our apartment, and made a real revolution there. The apartment, 90 square meters, was built in the 1960s and has not changed since then, including the demolition of most of the walls of the house and the paving, and the construction of new spaces, electricity, plumbing, gypsum, lighting and paint.

Elbaz was attentive to our needs, supervised the renovation works, and the other professionals, accompanied the project from the first detailed programs and 3D simulations, and to adapt all the accessories of the house while keeping the details small.

We are very pleased with the renovation, and anyone who sees the apartment admires the high level of design.

highly recommend.

Natan 23/12/2014

We bought a penthouse in Holon and we had to adapt it to our needs. After we received recommendations from designers and we saw several houses we decided that Asher Elbaz would design the house. We decided and we were not sorry. We made a drastic change in existence and every interior apartment has changed. Asher's ideas were very good and suited to our requirements. The apartment went very functional, comfortable and of course very beautiful.

Cécile, 08/05/2011 15:22

Asher Elbaz est un jeune architecte qui rassemble toutes les qualites d'un grand professionnel.

Il nous a accompagne tout au long du projet de construction de notre maison a Tel-Aviv, depuis l'etape de la demolition de l'ancienne maison jusqu'au choix des luminaires.

Il a conduit le projet en s'entourant d'excellents hommes de l'art.

Son sens du detail est remarquable.

Asher a ete de plus attentif aux demandes et contraintes imposees.

Son serieux, sa precision et sa personnalite attachante ont permis un travail dans une atmosphere tres agreable

Iris, 14/01/2009 10:59

Asher Elbaz is the interior architect we chose to plan renovations at our home in Rishon Letzion.
We met with a number of architects but with Elbaz the click was immediate. As a person he is very caring, patient and considerate and nice. Professionally he is very thorough and goes down to the smallest detail.
The time available to us was very short and the scope of the renovation was extensive. He helped us focus on the important things. From the planning stage he was very patient with us, even though we did not know exactly what we wanted, and changed our mind countless times. Each issue gave us a large number of solutions. The house came out charming and we highly recommend Elbaz.

Iris and Rafi Hod

Amir Gabay, 28/12/2008 14:04

Elbaz, who designed our house that we build in Ein Haham, Hadera. Working with Elbaz is a corrective experience. Elbaz gave us some of that lost trust in professionals. Elbaz is extraordinarily caring when combined with the highest quality professionalism that exists you get more than full value for your money.
At certain stages of the project, it seemed to us that this was not the planning of our house, but that Elbaz was planning his own home, and until he did not come to the best planning that satisfied him (and of course our opinion), he did not compromise.

I recommend and also willing to talk to anyone who asks for a recommendation.

My phone number is 0522916639.
Amir Gabay.

Yaakov Golan 05/03/2013

Elbaz Asher - AA as the initials of his name in the full sense of the word.

Brilliant architect and wonderful person.
Elbaz has planned for us the renovation and additional construction of a residential apartment of 47 square meters for a luxury apartment of 140 square meters with balconies and a room on the roof.
Elbaz showed professional and thorough patience to the smallest detail. Accompanied the construction and renovation work from the detailed plans and 3D simulations to the adaptation of all home accessories with utmost care and functionality of the smallest details. People who see the apartment admire the amazing planning ability from the high space and the natural lighting that illuminates all the spaces of the house during the day.

The reactions from the guests are astonishing and enriching from the high level of design and planning. Recommend it wholeheartedly.

Yaakov Golan

Abraham Flex, 29/01/2009 19:07

Asher Elbaz was chosen to renovate our house after a survey among another 6 designers.
Elbaz met the criteria and gave us a home that is a daily experience for us. The house was a 110-square-meter building on a 300-square-meter, one-story house. We submitted plans for 120 m2 built on the same plot. We asked to bring the yard into the house, to enlarge the areas of the shared house: living room, kitchen. A dining room and a bathroom at the expense of the rooms.
Elbaz designed the house with close supervision, showed patience and professionalism and designed the furniture in the living room, kitchen, toilets and electrical systems, preparations for computer systems, televisions. Design lighting and home finish colors. Provide Japanese-style garden. Today we are very satisfied and enjoy a daily experience. According to testimonies of friends and family. The house creates an atmosphere of relaxation and comfort. Meets all our expectations and we thank him for this and recommend him wholeheartedly.

Abraham Flex

Beni, 13/01/2009 21:49

Elbaz planned the renovation of the house where I live today, and I warmly recommend it. More than anything else he knows how to listen and it is not simply that everyone with his taste.
Elbaz is a practical architect who knows what to do within the budget and time that exist. Calm and communicates well. The house came out great and we really changed it, the most important thing is the finish, and everyone who comes in admires. We too. Still

Inbal and Kobi Banjo 28/12/2008

For the renovation and design of a 4 room apartment in Kfar Saba, we rented the services of Asher Elbaz. Who was chosen to design the apartment for us because of his experience and mainly because he did not speak only about himself and his portfolio, but first wanted to know what we wanted to create and what picture we have in mind and then tried to show us how he would do it.

The interior of the entire apartment was destroyed and rebuilt according to our personal needs and according to Asher's design, after a considerable number of changes in the plans, and despite all this, he was always tolerant, understanding and considerate and never lost interest in us or in the renovation project.

In the test of the result, everyone who enters the house immediately falls in love with him, the warm design, the sophisticated vision, the functionality and the down-to-detail details that make the difference from amateur renovations to construction and professional design that gives its signals every time you enter the house.

Inbal and Kobi Banjo



Recommendation


Ronit 30/8/2016

We deliberated a lot about choosing a designer, but after the first encounter with Asher Elbaz, all doubts disappeared. Who accompanied the renovation project of our home professionally and with great patience, with maximum cooperation with the various professionals. In addition Asher gave creative solutions to the various constraints we faced and the problems that arose during the construction.

In planning the project, we took into consideration the wishes and needs of each member of the household and accompanied us in choosing the various items with patience and patience while providing practical advice. The experience of construction, which at first was an oppressive and difficult process, became an experience of renewal thanks to Asher's hearty personality, and the result speaks for itself.

Adi Madanes, 06/05/2011 12:37

I manage an apartment building in Tel Aviv, I saw a bar Asher designed, I got his details and called ...

What he did from the place, you have to see to understand. The design is clean, simple, yet smart, modern and classic. The reactions from the guests are amazing, and it's great fun. Beyond that, he stood very precisely in the budget and in times.

Interior designer recommended.

Cécile, 08/05/2011 15:22

Asher Elbaz est un jeune architecte qui rassemble toutes les qualites d'un grand professionnel.

Il nous a accompagne tout au long du projet de construction de notre maison a Tel-Aviv, depuis l'etape de la demolition de l'ancienne maison jusqu'au choix des luminaires.

Il a conduit le projet en s'entourant d'excellents hommes de l'art.

Son sens du detail est remarquable.

Asher a ete de plus attentif aux demandes et contraintes imposees.

Son serieux, sa precision et sa personnalite attachante ont permis un travail dans une atmosphere tres agreable

show more testimonials

Yael, 30/12/2008 16:37
I worked with Asher on a project of 800 square meters, which consisted of architectural design and interior design, I love him as a person and admire him very much as an architect. I would be happy to detail 09-9552236 Yael
Eli Ben harush, 14/01/2009

I have known Elbaz for several years, during which I carried out several projects with him as a contractor. Which takes care of updated technologies and new building details. I've never met a planner who produces work plans and program updates as quickly as he does. In addition, his implementation plans are clear at a very high level. Strict but practical, often visits the building. Available at any time. I am always happy to recommend Elbaz to my customers and no one was disappointed. Most of all Elbaz is a human, supportive, decent person and a fascinating conversation. Eli Ben Harosh Isometric Engineering & Contracting Ltd.

Ronnie and Andy Carter 26/01/2014

highly recommend! Elbaz has created for us an amazing and comfortable apartment that makes us smile every day. He made the renovation process, which is usually very painful, smooth and sometimes even fun. Asher's knowledge of design and architecture is accompanied by an exceptionally pleasant personality and impressive ability to communicate. He built positive and effective relationships with contractors and professionals (who did not know before the project). He was tuned to our needs and stayed 100% present all along. The professionals they recommended were excellent and at a reasonable price. Elbaz is a perfectionist and you can see that he really enjoys maximizing every inch of the house. When we encountered unexpected problems he solved them surprisingly when he turned them into a design and useful element. His technical capabilities are prominent, he continued to maintain relatively small structural changes (and therefore less expensive) but very smart that completely changed the look and functionality of the house. The end result is a beautiful, inviting, warm and comfortable apartment. Elbaz's design is smart, his supervision effective and impressive, and his presence is pleasant and holds all along.

Dudi Carmi י 17/06/2013

Elbaz designed our first floor and basement. We enjoyed working with him, listening to his advice, and seeing how he combines our views with his plans. Elbaz's design is highly praised by friends who see the finished. Highly recommend to work with him both in personal and

Liat and Tal Hayim 18/10/2010 21:03

Asher Elbaz designed our apartment, and made a real revolution there. The apartment, 90 square meters, was built in the 1960s and has not changed since then, including the demolition of most of the walls of the house and the paving, and the construction of new spaces, electricity, plumbing, gypsum, lighting and paint. Elbaz was attentive to our needs, supervised the renovation works, and the other professionals, accompanied the project from the first detailed programs and 3D simulations, and to adapt all the accessories of the house while keeping the details small. We are very pleased with the renovation, and anyone who sees the apartment admires the high level of design. highly recommend.

Eyal, 14/01/2009 12:37

Elbaz planned the renovation of the house where I live today, and I warmly recommend it. More than anything else he knows how to listen and it is not simply that everyone with his taste. He is practical and knows what to do within the budget and time that exist. Calm and communicates well. The house came out great and we really changed it, the most important thing is the finish, and everyone who comes in admires. We too. Still.

Natan 23/12/2014

We bought a penthouse in Holon and we had to adapt it to our needs. After we received recommendations from designers and we saw several houses we decided that Asher Elbaz would design the house. We decided and we were not sorry. We made a drastic change in existence and every interior apartment has changed. Asher's ideas were very good and suited to our requirements. The apartment went very functional, comfortable and of course very beautiful.

Cécile, 08/05/2011 15:22

Asher Elbaz est un jeune architecte qui rassemble toutes les qualites d'un grand professionnel.

Il nous a accompagne tout au long du projet de construction de notre maison a Tel-Aviv, depuis l'etape de la demolition de l'ancienne maison jusqu'au choix des luminaires.

Il a conduit le projet en s'entourant d'excellents hommes de l'art.

Son sens du detail est remarquable.

Asher a ete de plus attentif aux demandes et contraintes imposees.

Son serieux, sa precision et sa personnalite attachante ont permis un travail dans une atmosphere tres agreable.

Tova Ronen Bazazi 11/03/2013

Asher Elbaz designed our apartment in Kfar Saba for the second time !!! For the first time a decade ago, we renovated the basement and built a master suite. To this day we receive compliments on the beautiful design, since then we have been working with him on every project. We really appreciate his opinion, always scored our taste and managed to design the house perfectly with a lot of talent and patience, the renovation we have now passed the living room floor, kitchen and yard is done very high. As in the old days, Elbaz is also updated in contemporary design, very clear plans, clean and uncompromising design and an open mind. It was fun to work with and we'd love to recommend it warmly !!!!! We are very satisfied customers

Iris, 14/01/2009 10:59

Asher Elbaz is the interior architect we chose to plan renovations at our home in Rishon Letzion. We met with a number of architects but with Elbaz the click was immediate. As a person he is very caring, patient and considerate and nice. Professionally he is very thorough and goes down to the smallest detail. The time available to us was very short and the scope of the renovation was extensive. He helped us focus on the important things. From the planning stage he was very patient with us, even though we did not know exactly what we wanted, and changed our mind countless times. Each issue gave us a large number of solutions. The house came out charming and we highly recommend Elbaz. Iris and Rafi Hod

Amir Gabay, 28/12/2008 14:04

Elbaz, who designed our house that we build in Ein Haham, Hadera. Working with Elbaz is a corrective experience. Elbaz gave us some of that lost trust in professionals. Elbaz is extraordinarily caring when combined with the highest quality professionalism that exists you get more than full value for your money. At certain stages of the project, it seemed to us that this was not the planning of our house, but that Elbaz was planning his own home, and until he did not come to the best planning that satisfied him (and of course our opinion), he did not compromise. I recommend and also willing to talk to anyone who asks for a recommendation. My phone number is 0522916639. Amir Gabay.

Yaakov Golan 05/03/2013

Elbaz Asher - AA as the initials of his name in the full sense of the word. Brilliant architect and wonderful person. Elbaz has planned for us the renovation and additional construction of a residential apartment of 47 square meters for a luxury apartment of 140 square meters with balconies and a room on the roof. Elbaz showed professional and thorough patience to the smallest detail. Accompanied the construction and renovation work from the detailed plans and 3D simulations to the adaptation of all home accessories with utmost care and functionality of the smallest details. People who see the apartment admire the amazing planning ability from the high space and the natural lighting that illuminates all the spaces of the house during the day. The reactions from the guests are astonishing and enriching from the high level of design and planning. Recommend it wholeheartedly. Yaakov Golan

Abraham Flex, 29/01/2009 19:07

Asher Elbaz was chosen to renovate our house after a survey among another 6 designers. Elbaz met the criteria and gave us a home that is a daily experience for us. The house was a 110-square-meter building on a 300-square-meter, one-story house. We submitted plans for 120 m2 built on the same plot. We asked to bring the yard into the house, to enlarge the areas of the shared house: living room, kitchen. A dining room and a bathroom at the expense of the rooms. Elbaz designed the house with close supervision, showed patience and professionalism and designed the furniture in the living room, kitchen, toilets and electrical systems, preparations for computer systems, televisions. Design lighting and home finish colors. Provide Japanese-style garden. Today we are very satisfied and enjoy a daily experience. According to testimonies of friends and family. The house creates an atmosphere of relaxation and comfort. Meets all our expectations and we thank him for this and recommend him wholeheartedly. Abraham Flex

Beni, 13/01/2009 21:49

Elbaz planned the renovation of the house where I live today, and I warmly recommend it. More than anything else he knows how to listen and it is not simply that everyone with his taste. Elbaz is a practical architect who knows what to do within the budget and time that exist. Calm and communicates well. The house came out great and we really changed it, the most important thing is the finish, and everyone who comes in admires. We too. Still

Inbal and Kobi Banjo 28/12/2008 12:13

For the renovation and design of a 4 room apartment in Kfar Saba, we rented the services of Asher Elbaz. Who was chosen to design the apartment for us because of his experience and mainly because he did not speak only about himself and his portfolio, but first wanted to know what we wanted to create and what picture we have in mind and then tried to show us how he would do it. The interior of the entire apartment was destroyed and rebuilt according to our personal needs and according to Asher's design, after a considerable number of changes in the plans, and despite all this, he was always tolerant, understanding and considerate and never lost interest in us or in the renovation project. In the test of the result, everyone who enters the house immediately falls in love with him, the warm design, the sophisticated vision, the functionality and the down-to-detail details that make the difference from amateur renovations to construction and professional design that gives its signals every time you enter the house. Inbal and Kobi Banjo

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