tel-aviv – Feb 2006
Interior design of the workspace, Exhibit and Production
It was a regular day in the studio, until to this phone call, she called me after visiting my web site.They bought a few hundred meters in an old building for office rent. Located in south Tel Aviv and in the middle of implementation and application of architectural plans made for them.Well, I said, how can I help? She said today she was in the building and they have already started to build the walls and the internal divisions and did not feel good about it. She said they want to rent part of the scene but the majority they need for their personal use. They open an office there Productions and “should show accordingly.” Of course they do not have a big budget but the end result must match the needs and sense of place to broadcast. She tells the program it had seemed fine but now it feels a bit claustrophobic. She thought maybe if she will integrate interior designer is able to change the feeling. She suggested that perhaps parquet, maybe colors, lighting maybe she did not know what. She knew or at least had a clear and strong intuition that something was wrong, she was not happy and she needs help from a professional, she asked to meet. We set the building the next day.
Years after finishing the project and we became friends, she told me how she remembers our first meeting. She says: Stepping into the building, going through the halfway walls, glancing at her previous architectural plans made, going back with a look of “Yo what I’m doing here.” She remembers that she saw my look and recognized him even distress.
It was true, I remembered that immediately after the site visit, we went for coffee aroma under the building where I introduced them to my observation.
At first I said that regarding the division of the building for rent can continue with the original plan of the architect, but as regards their production office, this is not the time to think about finishing materials such as flooring or lenses Dichromatic color. I think to stop everything, stop the contractor, stopping the construction and rethink everything. To reconstitute the program should go back and look for the concept. I explained that there is no doubt that it involves being unpleasant for everyone, involves losses of money, but it’s all right for me at close range. In the long term it needs to be done, to make new plans to match their vision.
She felt that it was true,He asked how much money.It took them two days to think about everything and then we started to work. The rest is history.